by Michelle Oberry | Sep 20, 2026 | Uncategorized
Attribution modeling is the set of rules you use to decide which marketing touchpoints get credit for a sale. A customer rarely clicks one ad and buys. They see an Instagram post, read a blog article, open an email, search your brand name on Google and then convert....
by Michelle Oberry | Aug 24, 2026 | Uncategorized
What Is a Lead Magnet? The Simple Definition A lead magnet is a free resource, tool, or offer that a business gives away in exchange for a visitor’s contact information (usually an email address). Think of it as a friendly trade: you provide something valuable,...
by Michelle Oberry | Jul 24, 2026 | Uncategorized
If your GA4 reports show Facebook, facebook, and FB as three different sources, your campaign attribution is silently broken. UTM tracking is simple to start but easy to mess up, and most teams only notice the damage months later when reporting season hits. This guide...
by Michelle Oberry | Jun 1, 2026 | Uncategorized
How to Avoid Emails Going to Spam: A Practical Guide for Small Businesses You spent hours crafting the perfect email. You hit send. And then… nothing. No replies, no clicks, no opens. There’s a good chance your message never reached the inbox at all. It...
by Michelle Oberry | May 7, 2026 | Uncategorized
How to Price Digital Marketing Services Without Selling Yourself Short If you are a freelance digital marketer trying to figure out what to charge, you are not alone. Pricing is one of the biggest struggles for new freelancers, and getting it wrong can mean either...
